Selling land to a developer, without the guesswork
If you own acreage in Florida, you've probably had the postcards, the calls, maybe a contract slid in front of you. Here's the honest version of how development land actually gets valued and sold — and what we do at each step.
How we work
- Tell us about the parcel. The assessment or a phone call — county, acreage, situation.
- We do the desk work. Land use, utilities, comparables, entitlement context. Within five business days you get a written opinion of value — yours to keep regardless of what you do next.
- You choose the path. A listing through our brokerage, a referral to the right specialist, or simply better information than you had. No pressure at any step — land decisions are generational, and we act like it.
What makes us different
Our number comes from real underwriting — county land use, utilities, and entitlement context — not from what someone hopes to flip your contract for. And because we're a licensed Florida brokerage, every path — listing, referral, or simply better information — is on the table, and we're accountable to a regulator for how we handle it.
Frequently asked questions
Do you list my land, or refer it?
We start with a written opinion of value, then recommend the best path — listing it through our brokerage, or connecting you with the right specialist. Same written valuation either way.
Do I pay anything for the desktop opinion of value?
No. It's free, and it's yours whether or not you ever work with us.
Will you pressure me to sign an option or contract?
No. We'll give you a written opinion of value and a recommendation, with the reasoning behind it. Take it to your attorney — we'd prefer you did.
What if my land is owned by an estate or family trust?
Common, and we're set up for it — including coordinating with probate attorneys and multiple heirs. Start the conversation whenever you're ready; the valuation work can happen in parallel.
What counties do you cover?
All of Florida for valuations and referrals; we focus on the Central and Northeast Florida growth corridors.
I received an offer from another company. Will you review it?
Yes — that's one of the most common calls we get. Free second opinions on offers are part of the DevelopmentReady assessment.
Parallel 28 Land Company is the land brokerage practice of R. Derek Smith, a licensed Florida real estate broker (BK3201665) with Smith Equities Corporation, a licensed Florida real estate brokerage. Nothing on this website constitutes an appraisal, legal advice, or an offer to purchase any specific property.